Mark Cuban took offense not to the video of Dirk Nowitzki air-balling a shot, but the words Bleacher Report chose to associate with it: “DIRK FOREVER.”
The Mavericks owner spoke with the Dallas Morning News about his decision to email Turner Broadcasting President David Levy and NBA Commissioner Adam Silver about that single tweet from the Turner-owned publisher.
“I (couldn’t) care less about the video,” Cuban said. “It was the caption that made it disrespectful. When it was up, there wasn’t a single reply saying it was funny. Just the opposite. Aren’t blooper reels supposed to be funny?”
The obviously sarcastic tweet offended the Mavericks owner so much that he took screen captures of his two emails and tweeted – then deleted – them.
Cuban was obviously serious and literal when he told Bleacher Report, a major sports media outlet, to delete its Twitter presence that features 3.9 million followers.
“Sometimes humor attempts go wrong,” he told the Morning News. “This was an example of an attempt gone wrong. Like I said in the email, there were captions that could have been fun. There is no one that enjoys making…